In 2018, it’s more important than ever to create a strategy before launching any marketing campaign. So, if you put time and effort into designing an effective ad, don’t ruin your ROI by placing them in the wrong spots.
For top advice and tips on where to place your banners for the best ROI, check out this guide and create an effective marketing strategy today.
Banners at events and exhibitions
The UK events industry is worth £42.3 billion and 1.3 million business events are held annually, according to Eventbrite. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! Well worth you spending time thinking about how you’re going to promote your brand.
Another tip is to think beyond digital ads. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Go for print banners to add longevity to your campaign.
Banners at public place
Places that are difficult to find often don’t attract customers as easily as those that are more visible. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Have current customers told you that tracking your store down has been a pain? Using a public place to advertise not only helps people find you, but also promotes you to the general public. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner featuring bold fonts and bright colours to make sure your ad can endure the weather and attract attention for maximum return on your spend.
Banners at store windows
Windows are a great location for a banner — and you can be really creative with these, too. Apparently, 80% of consumers describe themselves as ‘promotion sensitive’. So, highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
What’s more, according to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Use a platform to raise your banner for better viewing opportunities. Grab the attention of people walking by your store by making your ad easy to spot and engaging.
Banners at awards shows
Awards shows are fantastic for networking and showing your peers how well you’re doing. But they’re also great from a promotional perspective. There are countless ceremonies for every industry taking place across the UK throughout the year. So, how can you highlight your brand when you’re surrounded by competitors?
A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. So, why not place your advertisements behind you during interviews or when you’re making a video for your Facebook page? Then, share these on your Twitter and Facebook pages for maximum effect!
Of course, you should make sure that these ads will be acceptable to the organisers and suitable for the tone of the event. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Banners at reception
Locations for pull-up banners don’t always have to be outside. A sleek but noticeable banner will help promote your brand when someone steps inside your store, too. Apparently, the section immediately inside a shop building is called the ‘decompression’ zone, according to an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer.
Accomplishments matter to consumers and help them choose you over another brand. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers step into your building. Make sure you shout about your achievements and include all the best information about why the reader should choose your brand.
If you want to make the most of your brand’s marketing potential, consider banner placement as part of your next advertising strategy.